The House of Gucci: A Luxury Tale Of Success

When people are asked about exquisite brands they know of, they’ll only think of maybe a few. Even if it doesn’t concern them, they’re just completely intrigued especially when these brands have pronounceable names. Who wouldn’t remember a brand like Gucci? 

Gucci Basics

Established in 1921, Gucci is a company with the same name as its founder, Guccio Gucci, in Florence, Italy. Since January 2015, it is already currently owned by Marco Bizzarri, under the multinational corporation Kering. The word “Gucci” does not really mean anything, but since the prominence of the brand worldwide, this word has now always been associated with the words “trendy” and “opulent”. 

Gucci’s Humble Beginnings

Gucci’s began as a luggage manufacturer producing luxury travel items for Italian wealthy families, as well as the sale of equestrian equipment.

The Gucci Logo

As everyone knows, its emblem comprises two interlocking “Gs” in capital letters, signifying the founder’s initials, Guccio Gucci.

Gucci in the ‘80s

Due to family feuds in the 1980s, they were completely removed from the company’s capital by 1993. Regardless, sales of patented Gucci items topped $400 million between 1981 and 1987. Gucci items were mass-produced, hurting Gucci’s position as an exclusive premium brand – because of this, Dawn Mello was engaged by Maurizio Gucci to get Gucci back on track, successfully. Nothing can stop Gucci, even its own family. 

Gucci’s ‘80s Products

Dawn Mello, Gucci’s senior vice president and head designer since 1989 has made great initiatives for the brand’s betterment. Through such, she was able to bring back two of Gucci’s most iconic goods: the Bamboo bag and the Gucci loafer.

Gucci’s Famous Products Now

Gucci is one of the world’s most recognizable and influential luxury brands, a true worldwide reference for fashion and business. Handbags, ready-to-wear, footwear, and accessories, as well as cosmetics, perfumes, and home décor, are among the company’s product categories. Apart from its bamboo bag and loafers, they’re still as famous as ever with their belts, Soho disco bag, scarves, logo T-shirt, horse-bit bag, Marmont bag, and Dionysus bag. 

‘80s Celebrities in Gucci

No notable celebrities wore Gucci in the 80s. However, a lot of celebrities were seen wearing it before and after the said time frame, involving Jodie Foster in 1976. 

By 1990, Tom Ford became part of Gucci, becoming the creative director from 1994 to 2004. There onwards, Kate Moss was known to have been part of numerous Gucci campaigns, under his supervision. 

Current Celebrities in Gucci

One remarkable artist involves Jared Leto. Being the brand’s long-time ambassador, he’s mostly been seen wearing products from the brand, and every time he does, he pulls them off! 

At 48 years old, he’s really been so good at maintaining his fashionable image. I mean, who will ever suit bold prints, 70s-inspired silhouettes, and ultra-glam accessories more than him? 

Another artist is Lady Gaga,  Macaulay Caulkin and Jennifer Lopez are among the others. 

Why does Gucci cost so much?

Gucci’s material selection and high-quality manufacture translate into high-quality items with great desirability. This enables the company to demand high pricing while providing added value to its clients. As always, when one wants something that will last them a long time, it is better to opt for expensive products of great quality. 

Is Gucci Made in Italy?

Gucci’s products are 100% made in Italy. All of the company’s products are made in Prato, Florence’s neighbouring town. Prato is known for its industrial zone, which is known for its high-end leather items. 

Exceptions for their timepieces are there, as Gucci timepieces have been made in Switzerland since 1972. So don’t be shocked if you also see a “Made in Switzerland” engraving at the back of your Gucci watches. You’re safe! 

How to tell if Gucci is vintage

A true vintage bag will always have indicators of high-quality production. Some older bags lack a serial number, while others contain double-digit digits or none at all. This is why it’s critical to be attentive while making purchases; you can’t allow your money to just fly away!

Is Gucci a luxury?

Of course, Gucci is a luxury! Its goods reflect the peak of workmanship in terms of dynamism, innovation, artistic aesthetic, and intricacy.

How Sustainable is Gucci?

Gucci’s environmental rating is “Good”. Gucci also employs environmentally friendly materials, such as in their “Gucci Off The Grid” circular collection. While we’d like to see Gucci use more environmentally friendly materials as standard, the company’s positive science-based approach is a bonus.

Is Gucci Ethical and Cruelty-Free? 

Gucci is making significant progress in terms of ethics. However, they still have a long way to go in terms of its impact on people and animals – workers have to be paid and fewer animal-derived components should be used.

‘80s Gucci Perfumes

Gucci’s 80s perfumes include 80s Gucci No 3 Eau De Toilette, known for its chypre floral fragrance for women. Apart from that, Gucci’s Nobile 1988 Eau de Toilette was also introduced for men, with a green spicy scent. 

Gucci’s No 3 Eau de Toilette was the most known one and is still part of the famous vintage rankings of today. If you plan to buy one, always make sure it’s authentic – that way, it will be able to carry you through the older years of Gucci. 

Is 80s Vintage Gucci good?

Gucci became the top-selling brand on Vestiaire Collective for the first time in 2019 – indicating that Gucci’s demand and worth have been continuously growing. I hope this serves as a daily reminder to put your money where you can make the most profit. We should always spend wisely, money does not come easy! 

When a firm is questioned, it is critical that the company demonstrates its worth. They, like any other company, have had internal challenges, but their perseverance has shown them deserving of their present and unreachable success. For a much loved sophisticated brand, Gucci truly puts importance on its tagline, “Quality is remembered long after price is forgotten.”